Spring is almost here and the fashion magazines are full of new campaigns that celebrate spring fashion. The Flow House has chosen five campaigns that stand out, have strong messages and anyone would just die for to be in.
For the newest Diesel campaign “Make Love not Walls”, the Italian label had the photographer David LaChapelle working for them to make an important statement clear: more diversity, less walls. Being political is nothing new for Diesel. In 1995 there was great controversy due to one of their campaigns in which two sailors kissed each other. 22 years later these walls are still present in our society today. With the help of Creative Director Nicola Formichetti, Diesel wants to break down these walls. This is definitely a thumbs-up for a strong message with beautiful pictures.
Raf Simons, the new Creative Director of Calvin Klein, connects bare skin with art – literally. In the new spring campaign, relatively unknown models are presented, which are all wearing classic Calvin Klein underwear or jeans in front of Andy Warhol or Richard Prince artworks. The campaign is a “back to the roots” movement for Calvin Klein, which is visible through the new Calvin Klein logo. Raf Simons seems to be planning quite a lot with Calvin Klein – these first changes seem to be very successful already.
No other brand was celebrated at the past fashion weeks as much as Gucci. Alessandro Michele has brought the Italian brand back to the top and started a huge hype with his newest collection (it is now officially in again to wear big brand logos – which the Gucci sweater illustrates). Although Gucci has been stylish for decades, the business hasn’t experienced too many bloopers. Those days are long over, which becomes quite clear through the spring campaign. This campaign was shot in Rome, which reveals the love that Michele has for animals (lions and tigers are almost on all of the pictures), and it’s also very retro.
Dolce & Gabbana
The designer duo Domenico Dolce and Stefano Gabbana has created pure life in their newest campaign. They’ve dearly tried to be near to the public and show diversity. It was the same with the last campaign with the motto “Italianità”, where models and residents of Italian villages met and were photographed together. The formula is still the same just that models have been replaced by millennials such as Luka Sabbat and Cameron Dallas. The shooting location was the incredible island of Capri – a place where only incredible pictures can be taken, am I right?
The creative minds of Moncler thought of something extra unusual while working with the star photographer Annie Leibovitz. For once, fashion is secondary and art is at the center (similar to Calvin Klein). The Chinese artist Liu Bolin is presented, also known as “Invisible Man”, who had his breakthrough with “Hiding in the city” in the art scene. Leibovitz plays with the trompe l’oeil effect and creates a campaign that has never existed before. Refreshingly creative, bravo! Karim