New designer, new aesthetics and new ethics. Burberry has finally announced that it will stop the practice of burning unsold goods. According to an annual report, the British luxury house destroyed products worth around £28.6m in 2017. Burberry has defended its practice by saying that the energy generated from burning its goods was captured. However, the label also announced that it will follow companies such as Gucci, Versace and Stella McCartney and remove real fur such as rabbit, fox, mink and Asiatic raccoon from its ranges. “Modern luxury means being socially and environmentally responsible,” Chief Executive Marco Gobbetti states. “This belief is core to us at Burberry and key to our long-term success.” Gobbetti, who’s been Burberry Chief since 2016, tries to reposition Burberry – in particular with Riccardo Tisci as new creative director.
© Burberry / Reuters